Tips & Trends: Data & Planning

Write Effective Event Surveys

The article “25 Event Survey Questions to Ask Pre, During, & Post-Event” from Cvent gives planners a thoughtful starting point for gathering meaningful feedback at every stage of the event lifecycle.

What the article provides: a curated set of survey questions organized by timing, along with practical guidance on how to gather feedback before, during, and after your event to better understand attendee needs and experiences.

Why This Matters for Planners: well-crafted questions lead to clearer insights, helping you understand what attendees value, where improvements are needed, and how to make more informed decisions for future events.

Designing Events with Empathy

“The Importance of Empathy in Event User Experience Design” from Northstar Meetings Group explores how planners can use empathy and journey mapping to design more thoughtful, engaging experiences. Here are some of our key observations from the article: 

Start with Attendee Personas
Define who your attendees are, including their needs, goals, and expectations.
Takeaway: Clear personas help you design with intention instead of assumption.

Map the Full Event Journey
Look at every touchpoint from registration to post-event follow-up.
Takeaway: Small moments shape the overall experience more than you think.

Identify Friction Points
Pay attention to where attendees feel confused, overwhelmed, or disengaged.
Takeaway: Fixing friction improves satisfaction without adding complexity.

Design for Emotional Experience
Consider how attendees feel at each stage, not just what they do.
Takeaway: Thoughtful design creates connection and lasting impact.

Create Valuable Post-Event Reports

Event data is most useful when it leads to clear next steps, and “How to Create a Post-Event Report That Proves ROI” from Cvent gives planners a practical framework for turning results into insights that support future decisions.

What the article provides: clear steps, practical tips, and helpful examples for gathering your data, structuring your report, and presenting results in a way that is easy to understand and use.

Why this matters for planners: a strong post-event report helps you show the value of your event, guide future planning decisions, and give your team a clearer picture of what worked and where to improve.