When attendees travel for a conference, they want more than a seat in a ballroom. They’re curious about the city they’re visiting and eager to experience something new. Building in opportunities to connect with local culture can deepen engagement, spark conversations, and make your event unforgettable.

The best way to do that? Connect with your local Convention and Visitors Bureau (CVB). CVBs know their cities inside and out—what’s unique, what’s new, and what will resonate with a group. They can help you move beyond the typical schedule to create moments that give attendees a true sense of place.

Take Greensboro, North Carolina, for example. When planners call the Greensboro Area CVB, they’re connected with a team ready to help customize cultural outings, group experiences, and family‑friendly activities. Want to add history? They might suggest a guided visit to the International Civil Rights Center & Museum, built on the site of the 1960 Woolworth’s sit‑ins. Looking for something interactive? The Greensboro Science Center combines an aquarium, zoo, and hands‑on museum in one stop.

Food is another way to showcase a destination’s personality. Greensboro’s CVB can point you toward restaurants beloved by locals—think elevated Southern cuisine at ‘Cille and ‘Scoe or global flavors at the James Beard‑nominated Machete. Many restaurants can host private group meals, offering a relaxed setting for networking.

Every city has its own rhythm and character. By leaning on your CVB, you’ll uncover ways to bring that local flavor into your agenda. Whether it’s a behind‑the‑scenes tour, cultural experience, or memorable meal, those touches help attendees feel connected—and keep them coming back year after year.

Top 3 Tips for Adding Local Flavor

Call your CVB early – they know the best local experiences.
Include a signature experience – a cultural, historic, or outdoor venue.
Showcase local tastes – plan a group meal or feature regional flavors in your menu.